One of the most popular market segments for cameras is the action camera market.. Everyone knows GoPro, the original small form factor video camera with the ultra wide angle lens, that seems to sponsor so many action sports athletes from surfers and snowboarders to rallycross and drifting.

For a long time, GoPro absolutely owned the market space, with even major actions sports/motor racing movies being filmed using them for onboard action footage.

But times are a changing in the market segment, and GoPro have gotten into a pattern of releasing a bunch of new models and each model has some features, that others don’t or a mix of features, but if you want everything you have to buy the top model, but then to get certain mounts you have to buy a certain model, or spend another bucket load of cash on the accessories you need.

2 major factors have changed this market segment.  The first change has been the rise of cheaper imitation cameras from China, that deliver pretty much all the same features and specs as the GP models,  but at a fraction of the cost, and come with most of the accessories you will need, and this has squeezed the bottom end of the GoPro lines., but also the big camera making companies have started to get into the action camera market.  Sony were the first with their Action Camera’s  that have taken straight aim at GoPro and their market levels, with cameras designed to go up against each price point GoPro set, and these cameras have generally delivered with high specs, quality output and Sony corporate backing and marketing.

Ricoh entered with the WG-M series which are excellent rugged little cameras that do not need massive housing etc to survive outdoors, delivering pretty nice footage quality at great prices.

Olympus who have always had tough cameras entered earlier in 2016 with the TG-Tracker.. this awesome little camera shoots 4K video at 30fps, has GPS built in, wifi that connects to a smartphone or other iOS or Android device and can be controlled from that device, but also the GPS logs your course, altitude, direction the camera is pointing, acceleration/speed AND is Waterproof to 30m and shockproof to 2.1m without a special housing , and all this for the price of a mid range GoPro!

and lastly, Nikon entered the market with the KeyMission Range, with cameras designed to be wearable, rugged, and the top model will also capture images with a 360 degree view!

These cameras are meant to be fun, and almost as rugged as a mountain goat,  many cameras come with some form of protective case, others like the Ricoh, Olympus TG range and Nikon KeyMissions have a fair amount of protection already within the camera’s body. and no doubt there will be accessory cases that will improve the ruggedness even more come on to the market.

Action cameras are definitely something that are more than just fun, especially with many now boasting such sophisticated specs, and the ability to deliver supremely high quality footage that can be used in production of videos. It is certainly an area of the imaging business that is hotter than ever and even the originators are either struggling, or gone.





It’s Photokina time again, and like normal there are the highly anticipated/rumored/leaked product releases that get confirmed or not confirmed.

This year one of the big rumors has been the announcement of new mirrorless medium format systems.
Hasselblad startled most several months ago when they announced their new X1D-50 Mirrorless System.. This system has a body that is not a lot larger than Sony’s A7, but the sensor is a larger 51mp unit with a new lens mount, lenses and accessories, and for Hasselblad, they are priced a lot cheaper than the H series of Pro Medium format systems, though still expensive as current Pricing Estimates here in NZ are around $15000 body only and the lenses around $4500-$6500NZ each.. Considering the Hasselblad H system with a body, back and lens will start around $50k NZ

When Hasselblad started teasing the announcement, most thought it was going to be another Hassleblad re-imagining of a discontinued Sony model like the A7R mk I in the vein of the stupidly over priced Hasselblad Lunar and Stellar models which in essence were glossed over Sony NEX-7 and RX-100 models, so when the announcement of a new lens mount and a CSC with a medium format sensor was made.. Suddenly Hasselblad had done something to make people take notice in a good way and no doubt inspired other companies to innovate and look to new markets..

Now at Photokina this year, Fujifilm have confirmed the oft-rumored Medium Format Mirrorless system in the GFX-50S,   For Fujifilm, this is a return of sorts to a market where their 645 and 6×7 rangefinder Medium Format film cameras are legendary.

The GFX uses all of Fujifilm’s expertise in Sensor design, industrial design and optical design to create a pretty neat looking system that will have 3 lenses available on launch, and 3 more to follow reasonably quickly too. Fuji’s trip into Medium Format Digital is not that unexpected really considering they are known to build several of the Hasselblad H series lenses.

Ricoh/Pentax can be said to have started the affordable Medium Format market place when they announced the Pentax 645Z. The 645Z while it is a traditional Medium Format sized DSLR, it has dual SD card slots, its weather sealed, uses the excellent 50 megapixel sensor that is used by hasselblad and others as well, and it was affordable.. on release in the US, the 645Z was $9999 Body only, which put it well under Phase One/Mamiya and Hasselblad, but not much more than Canon or Nikon’s top end DSLRs

Today the 645Z is still the same, here in NZ they are about $15,000NZ body only, and lenses start at under $1000 so you can pick up a 50 megapixel larger than 35mm sensor weather sealed DSLR that also shoots 1080p video with a fast lens for under $16,000

Both Canon and Nikon have got very quiet booths this year with no major announcements as the Nikon released the D500 and D5 earlier in the year, and last month Canon released the long awaited EOS 5D mk IV, and the pre show announcement of the EOS M5 was disappointing as Canon built it up to be a game changer, when infact its 2 years to late.  There have been rumors going around for a Loooong time that Canon are working on a Medium Format system…

Now with both Hasselblad and Fujifilm in the segment that will surely take wedding, fashion and landscape photographers away from those higher end Canon and Nikon systems with the larger sensors delivering higher resolution in bodies that are just as small and light as the Canikonian systems, we may see the big 2 jump in to the market over the next couple of years.

I think personally, that IF Canon, Nikon and to an extent Sony want to compete, they are going to have to innovate and produce something, as i can see many a photographer start seriously looking to Hassy and Fujifilm for wedding and fashion cameras that are smaller and lighter…. yet deliver bigger sensors with better performance, especially in areas such as low light as the real estate on the sensor allows bigger pixel wells and pixels and still keep a decent resolution of 50+ Megapixels.


Ok, i had hoped to bring you a reasonable post by now about mobile editing apps, but the sheer volume of apps left me rather bewildered as to what apps to chose to try out..

As you can see here, this screenshot is the top 27 FREE apps on the google play store, and thats only the top section, with about 4x that down below.. and its the same for paid apps too, the sheer amount is absolutely mind boggling.


What i will probably do now is just pick 2 or 3 random ones and have a little play and see what happens, as to paid apps, i probably will just stick to free ones…

Today is the second of my little series about the changing world of photography, and my changing perspective of ‘mobile photography’

The first part for me is definitely the device itself,  aka the smartphone or tablet. Yes ive seen people using their iPad or Galaxy Tab devices as cameras.

But lets start with a little history..

The first cell phones with cameras started to appear on the market in the early 2000’s in Japan,  by 2003 over half of all phones sold had a camera in them, and by 2006 Nokia was the biggest camera seller in the world with more Nokia phones with a camera sold than digital cameras.

Then in 2007 the whole scene changed again when Apple released the iPhone, and the Samsung Galaxy Android phones started to appear enmasse. The smartphone market made mobile photography even easier, with the ability to instantly upload images to the then  social media.

Since then we have seen the imaging side of smartphones evolve rapidly, with cameras gaining features like auto focus with face detection, LED flashes, and increasing resolution.

In my experience, sure the cameras may be gaining in resolution, but the sensor size has not increased so all those new pixels gotta go somewhere, how do they do it, they make them smaller, and pack them closer together, which means loss of sensitivity, and more noise because the signals are closer together.

Anyways… Enough tech stuff, the real point is how i find shooting pics using my phone.  I have 3 different camera apps on my phone, but generally use the stock standard app.. Sure there are no doubt better ones, that have more options and better controls but if im using my phone for pics i want it done fast and without too much thought, and if i want to i can upload to social media to share.  Will i print images from my phone, nope, never they just are not good enough for me to take the trouble to print.  If i am going somewhere and im likely to want to take pics to print,  i will take one of my proper cameras.

Sure there are millions of younger photographers who have only used phones for their photography because they only ever upload to social media like Facebook, Instagram, and others,  but as a retailer, i am also seeing those photographers go past what can be done with a smartphone, and want better images and move toward stand alone cameras.

Mobile Photography has most definitely changed the way many people take and share photos,  and with the rise of Instagram and Twitter, many people have become ‘celebrities’ because they have  figured out how to best promote themselves and now products for companies in the social media channels.

This is going to be a small series of posts,  because there is way to much to cover in just one post…

Im going to preface this post with a disclaimer, I have NEVER been a massive fan of using my mobile device as a replacement for a pocket camera. I would rather actually carry a small camera with me with a proper optical zoom and bigger than mobile sensor to take pics when out with friends, and don’t want to take my Micro 4/3 system camera..  Why, because the images are no doubt better than what comes off a mobile, even my 1yr old high end smart phone.

But for those of us like me who prefers a separate camera to a phone camera, the rise of the smart phone and camera phones has decimated the pocket camera market and few companies make the range of small pocket camera for everyday that there was 10 years ago before Apple launched the iPhone

Why have i decided to blog about an area i’m not 100% enthused about? Well simply because in the last couple of months ive left my pocket camera at home and used my phone, I can hear you all asking why??? Well the first thing is i can easily upload pics on the go to whatever social media i want to use, and my pocket camera is now OVER a decade old.. yes that is totally correct, my pocket camera is a 2004 model Olympus mju-mini/Stylus Verve with a whopping 4 megapixels combined with a 2x optical zoom lens. it uses the now obsolete XD picture card to store images,  Wifi was a pipe dream on a digital camera in 2004.

My smartphone, which is an Android device that is not made by the S company or generally one of the brands you find here in NZ easily, but outside of NZ it is a well known company.  The primary camera on it has 4mp but instead of a 1/2.5″ Sensor that my mju has it is a 1/3″ 4mp sensor, it has AF and an LED flash, sure the actual camera specs are so close to my camera that the big difference is my camera has a zoom lens, where the phone has everything else but…

Its so much easier to take pics and share them with my phone because its all on the phone, social media done! email, easy as.

With the changing of my mindset regarding using a small camera v my phone, there is a couple of big caveats with it. If i could find a nice small pocketable camera with wifi built in and in the right price range for me ( i don’t want to carry a $1000 sony RX100 Mk4 with me on a night out on the town) and a decent wifi app i would still rather carry a pocket camera.

I’ve started looking around at some of the camera apps for Android as its what my phone is, i am sure there are some nice iOS camera apps out there, but as i don’t use an iPhone i will be sticking to Android apps.

The sheer range of camera/photo apps available is overwhelming. In the FREE app section of the Google Play Store, i gave up looking after several hundred apps, and these range from simple camera apps that allow better selfies to  full on editing programs like Adobe Lightroom Mobile and video editing apps for the budding Hitchcock or Spielberg

The Paid app sections are just as bad and they can cost a pretty penny too!

Then there are the external accessories too, from selfie sticks and small clip on lenses, to lights and stabilizers there is an increasing amount coming out to make you phones camera more a camera with a phone attached than the other way around.

What does that mean for the mobile photographer/videographer, and almost limitless choice of apps and accessories to create and share images, videos and generally enjoy this ever evolving form of photography.

Over the series, i hopefully will delve into the still photography as well as making movies with a phone and editing.



It is officially Winter here in NZ now, and for most its a time to hunker down inside and do inside things on the cold long nights we have in the South.

I like to use this time to make sure all my printing is done.
I print Albums, especially if they are projects or special events, that way i keep a record of what i have done, and i know they will be around for a long time, because they are printed in a lab on Silver Halide base papers.

Yeah Printing digital pics, i go on about it alot. Why? Because it is simply the best long term way to store those precious memories.

There is going to be a generation of images lost in  the digital age when Hard Drives fail, storage systems degrade, and file types become obsolete and images have not been transferred to new storage mediums, yet if printed and put into albums, those precious memories will survive.

In store here at Musselburgh Pharmacy/Southern Cameras we have a great special at the moment with 4×6″ prints at 9c each and Enlargements up to 12×18″

This runs until June 29th, so come in, see Hayden and print those precious memories

I had the opportunity to spend the weekend shooting the Olympus m.Zuiko 40-150mm f2.8 PRO  lens with 1.4x Tele Converter.maxresdefault

The lens was kindly loaned to me by a good customer after i was approached to take some photo’s at a field hockey event here in Dunedin on a Friday night, my m.Zuiko 75-300 would have struggled greatly with the demands shooting in low light approaching midnight, and capturing action pics.

With the lens and TC delivered, off i went.

I have been looking at this lens and the Panasonic 35-100mm f2.8 for myself for a while, so to shoot an extended period with it was good for me as it meant i could see how it would stack up over an extended time and for my customers benefit, see how it performed on the OM-D E-M1 with firmware v4.x.

First thing i noticed was instead of trying to shoot at ISO 6400, and the aperture ‘wide open at f6.3’ with my 75-300mm, i was comfortably shooting with the 40-150mm open at f2.8 and ISO 1600 with shutter speeds over 1/125th and the AF was  rapid, and accurate, and despite being a large lens made of metal with hoods and tripod collars attached, it was still very easy to manouver and put on target rapidly.

The images after looking at Friday night’s and again i shot with it late on Sunday afternoon, they were sharp, and i was able to keep the lens easily.

The downside to the lens, its heavy.. well heavy in the micro 4/3 ecosystem though someone coming from a full frame DSLR with 70-200mm f2.8 lenses will find it positively lightweight.

The tripod collar while a good thing, i found a pain in the backside because it got in my way when trying to zoom, even when i turned it around it was getting in my way.

ZP401501Getting home and downloading the images, i found them to be nice and sharp, and required a minimum of clean up work in post, sure there were a couple that needed some recovery, but that comes with taking pictures late into the night with no flash.

The image on the left i was able to push the RAW file a little over 2 stops and retain details etc to make a printable image from it.

Was i happy with the results, you betcha, I definitely recommend the Olympus m.Zuiko 40-150mm PRO lens and 1.4x Teleconverter.ZP401502ZP401503